Digital Marketing Overview and Statistics


Despite the fact that you think of promoting your product you have to select a method of your choice to promote and advertise your brand. One of these options is electronic advertising. It's all about promoting your brands on the internet, which makes people aware of your brand and utilizing various channels on internet to build your strong customer base. Numerous components which a digital marketing program may carry are website, search engine advertising, pay-per-click, email marketing, banner advertisements, social media advertising, webinars, e-newsletters etc..

Digital advertising takes advantage of electronic medium to produce a unified, focused and measurable communications methodology which may help companies in getting their right audience. Using an integrated approach to digital marketing provides a better response rate and constructing iterative relationships.

Digital campaigns and strategy can push forward brands in the consciousness of the audience and result in a lasting adoption and devotion towards brands. Additionally, digital medium allows the model to change from being a monologue to a dialogue for viewers.

A digital marketing and advertising firm promotes products using digital distribution stations reach customers in a timely and economical method. These channels are diverse such as net, mobile, digital outdoors, and other forms of interactive digital media.

This type of marketing utilizes both pull and push methodologies to get clients. Therefore a ideal mix has to be determined for these two. Pull strategy off course is regarded as more engaging and powerful since with this approach users seek for advice and advice isn't forced onto him. A few examples of pull media are websites, blogs, social networking sites, video and audio. The electronic advertising strategy largely entails high visibility of manufacturer so the customers can actively seek information linked to the brand.

On the other hand push this advertising involves active involvement of a target market through email marketing, sending out marketing collaterals, mobile SMS etc.. This strategy is primarily focused on brand marketing and does not seek consumer's consent to send out the marketing message. These approaches are being used increasingly more by marketers in order to continuously keep clients engaged.

So, digital advertising is the upcoming major thing you should take for your organization. Take a snapshot of interesting statistics on net and ecommerce trends. This can give you a brief how large internet has grown these days and how important it is for every company to leverage this platform. Statistics interval - 2011-12

Indian Net and E-commerce Truth

* Behind China and the US India is now ranked - 3rd Concerning the number of Internet users
* India is expected to reach 250-350 million net users by 2015
* Lively internet users in India grew 28% in comparison with last year in 2011
* The users reaching 50 million in 2012
* 75% of all youths in India access the Web on a regular basis.
* Where 82 percent of online buyers consider WORD OF MOUTH
* 80% of Indian web users say they intend to shop online in the near future.


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